If you want to tell people the truth, make them laugh, otherwise they'll kill you. --Oscar Wilde
Do you know someone who may be too busy, unmotivated, skeptical, disillusioned, or sleepy to bother voting? Then put a minimal effort into changing their minds! Send them an ecard, put an ad on your Web site, or just send them to BotherVoting.org for inspiration and directions to their polling place.
Partners include, someecards, 23/6, Rock the Vote, Comedy Central's Indecision 2008, Gawker, Salon, Vice, Nerve, and many others.
Go to BotherVoting.org
Say exactly what you want to that special someone or anyone with a Web connection! With someecards create-your-own, you can make, send and submit as many personalized cards as you like. If your card is great, it could get featured on the regular site! If not, let's maybe never speak of it again!
Someecards T-Shirts on Bustedtees
We just launched our first set of t-shirts inspired by the cards on someecards. We'll be launching new shirts regularly.
Check them out
More Intel Work
Intel "What Makes an Athlete?"
This campaign celebrates hard-core gamers by treating them with the reverence generally reserved or professional athletes. The campaign examines the similarities between gamers and athletes, and positions Intel as the equipment of choice for people who want to excel in their "sport."
High Bandwidth Video Ads
World Class Team | All Star | Firece Competitors
30K Global Units
World Class Team | All Star | Firece Competitors
Intel Hellgate Demons
Intel Consumer Advertising 2007
Over the years the processor has become less and less important to people who are buying new computers. People buy based on price, form factor, screen size, etc. For 2007 we created a campaign designed to educate people on the benefits of a good processor, and to specifically create preference for Intel processors.
Intel & Christopher Guest
Intel Enterprise Advertising 2007
When You Care Enough To Hit Send
It's Cuervo Season Baby
Cuervo Black: Glass On The Rocks
Jose Cuervo Presenta Cuervotón
Welcome to Cuervo Nation
Jose Cuervo Ads 2005
AOL Mobile Site Redesign
For AOL Moblie we created a site that allowed people to learn, use and buy cell phones. AOL has many applications with mobile components (mail, AIM, Mapquest, etc.). The challenge is to educate users about the availability of these apps, and to help them navigate the complex landscape this product category. To address these issues we created a customizable dashboard that allowed you to load in a phone and see what applications worked with that phone, shop for phones that worked with the applications you were interested in, and manage the settings for all these applications in one place.
No Phone In Dash | Phone In Dash | Registered Phone In Dash
If you like golf, electric razors or interactive ad banners, you'll love this CNN homepage takeover (and 2006 One Show finalist).
We also did ads to promote a rebate for a gift giving campaign, and a razor with a built in moisture system.
Vonage Direct Response Ads
In 2005 Vonage was getting a $1000 CPA on their interactive advertising. Their direct response campaign was feature and offer based, but it didn't have a lot of personality. We created a campaign that had the same offers, but was a bit more fun, and the CPA dropped to an average of $350.
Easy 1 | Easy 2 | Easy 3
Local 1 | Local 2 | Local 3
Dannon Does Digestion
Sony Vaio, SonyEricsson & Sony NetMD
In 2004 ING launched a site to help people get educated about managing their finances. They wanted to to make the site fun, but they didn't want to make it funny funny. Research had shown them that people don't like financial institutions to be funny with their money. In any case, these are the ads that we made to promote the fun, but not funny financial education site MoneyMentor.com.
Pie Chart | Fireworks | Symbol
ING Product Avertising
ING has a much broader range of product offerings than the public is generally aware of, and each of these products has a variety of ways in which it can be used. For this campaign we wanted to show the products offered, and we wanted to demonstrate that each of these products could be tailored to an individual's particular needs.
Bull Rider | Juggler | Rockers | Number Crunchers | Pre-Roll
Fresh Thinking From ING
ING had a very simple promise--they wanted to be thought of as a "Fresh Thinking" financial services company. The challenge was to create ads that behaved in a fresh manner. Each of these ads attempted to do something that had never been done before in the interactive space.
The first ad, Familiar, used the editorial on the page to help consumers learn how to pronounce the name of the company.
The second ad, Out of Your Way, disappeared completely after introducing the brand.
For the third ad, Countdown, we calculated the number of people in the U.S. who didn't know who ING was, and then set out to politely inform each and every one of them.
And for the fourth ad, Quotes, we built a live stock ticker that intermixed relevant quotations, based on market conditions and site placement, into the ad.
Familiar | Out of Your Way | Countdown | Quotes
ING New York City Marathon
In 2003 ING asked us to create a Web site to support their sponsorship of the New York City marathon. The site we built was a celebration of the extraordinary people who run the race, and the extraordinary environment in which the race is run. It was also a great resource for getting race history, finding the best viewing spots, learning about the philanthropic aspects of the race, and simply a way to experience the marathon without breaking a sweat.